You are invited to join a revolution in luxury travel!
We’ve never been a huge fan of sterile chain hotels so when we first heard about the unique concept of a boutique hotel created with the help of the global travel community, we were definitely eager to know more. Passionate about small, characterful hotels in inspiring locations, Amberlair are using the online input of crowdsourcing and crowdfunding to develop a group of extraordinary places to stay around the world. They want to reject cookie-cutter, could-be-anywhere clones and become a destination that seamlessly combines a modern aesthetic with a sense of place and offers a 21st century reinterpretation of Gemütlichkeit – the German concept of relaxation and hospitality. So just how is all this going work?
Step 1 – crowdsourcing the location
The location of the first Amberlair boutique hotel will be decided entirely by you the online travel community! If you think you know of the perfect place for Amberlair to put down its roots, go to Amberlair.com and submit your suggestion. They are looking for a location with character and allure. Have you spotted a building with history for sale – an abandoned theatre, perhaps, or a collection of old cottages – or, alternatively, a suitable piece of land available for development? The more details you can provide – plans, photos, owner’s contact details etc – the better. We welcome suggestions from property professionals but you certainly don’t need to have a direct connection to the location – other than thinking it would be great for Amberlair! And there is a great prize to be won for the person who submits the location finally chosen…
Step 2: the competition
When they have received all your suggestions, a shortlist of the most suitable locations will be selected and, once again, they will turn to the online community – those who have registered with Amberlair – and put the location to a vote. Whichever location receives the most votes will be the site for the first Amberlair boutique hotel – as simple as that. The community member who proposed it will win a fantastic prize: a week’s stay for two at Amberlair*, plus a VIP invitation to the opening party.
Step 3: the future
Once the first Amberlair location is decided, they will open up the crowdfunding campaign. Rather than accept the compromises involved with a mainstream investment, the online travel community – the people who really love to travel and share a love of personalised, eclectic places to stay – will be invited to invest in Amberlair. Benefits for crowdfunding contributors will include free stays at Amberlair and benefits while staying at the boutique hotel.
Further down the line, they will also be crowdsourcing the details of the boutique hotel – they’ll be seeking designers with original ideas, local suppliers of artisan produce etc. The aim is to infuse every part of the Amberlair boutique hotel with the spirit of cooperation.
The Amberlair Team
Amberlair was founded by Hamburg-based Kristin Lindenberg and Marcus Orbé, whose backgrounds are in, respectively, the travel and events sector and the airline industry. After years of being boring could-be-anywhere hotels, they set off on a tour of more than 40 countries on six continents, researching boutique hotels, getting the inside track on what works and what doesn’t and making contacts with the world’s best boutique hotel professionals. They also met many fellow guests with a passion for quality and authenticity. And it was that global travel community that inspired them to use the online input of crowdsourcing and crowdfunding to create Amberlair.
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