Apps have definitely made the life of a traveller much easier, from the essential Google maps (which has saved from getting lost in a many a city) to Uber, many have completely revolutionised our nomadic and even every day lives. BreadcrumbsHQ is one of the newest kids of the travel app block and aims to solve a few problems travellers face including the increasingly worrying issue of fake reviews (apparently up to 30% of reviews are fake) and unreliable reporting from sites more interested in SEO rankings than telling the truth.
I think we’ve all been there, we’ve researched online (like 80% of us do before we head off somewhere), been recommended somewhere that looks and sounds beautiful but the reality doesn’t quite match when you arrive. Whether it’s a complete tourist trap and completely overcrowded, looks very run down or is strewn with rubbish. The new Breadcrumbs App takes the stress out of finding local attractions and points of interest wherever you travel in a very handy and easy to use format. They use an interactive map which pinpoints exactly where you are and allows you to quickly search for nearby attractions, places to eat and drink, hotels, family-friendly activities and even where to park and where to find petrol. I personally loved the addition of being able to quickly find places where you can park as I’ve had many a stressful moment driving around for sometimes a few hours desperately trying to find a place to park, ugh!
So how do they solve the problems of reliable travel information? Well, the platform uses points of interest recommended by people in your ‘circle of trust’ so people you select yourselves to be a valuable source – you know their tastes and preferences so can easily judge what their feedback will mean to you. It’s a canny idea as around half of us travellers check with family, friends and colleagues for planning advice before we head off to our destination. What’s more, they use an algorithm which leverages past experiences and preferences as well as your circle of trust.
Overall I was impressed with the app overall and looking forward to seeing how it all progresses, it’s an easy and handy way to simplify organizing and capturing your memories of those points of interest and ensures increased access to curated and much more reliable information – which let’s face it we should all be welcoming in the travel world!