I always have a little routine before I board a plane for any trip. After checking the time I need to make sure I’m at the gate, I stock up and drinks and snacks for the flight and then squeeze in a visit to the airport newsagent to buy magazines. I usually always buy a couple as I know I’ll read a few on the flight and it might be hard to buy English magazines when I get to my destination. Well just like the transformation from booking a holiday in a travel agent to online, technological advances are now digitalising all aspects of the way we travel – including reading magazines designed to entertain us in holiday downtime moments.
Enter Readly, a great value subscription-based app which is basically a digital magazine newsstand at your fingertips providing unlimited, all-you-can-read access to hundreds of magazines. Not digging your usual fashion mag today? No worries select an interior design focused one instead. There are literally hundreds of titles on the app to choose from (over 3261 in total) – to suit a large age range and both male and female readers – and you can access them via your smartphone or tablet, so no bulky printed magazines to haul around or worrying about soggy poolside pages either.
I personally love that digitalisation has given us more choice and increased personalisation and after trying out the app for myself I’ve been won over. I have to admit it’s something I probably wouldn’t have considered before, but it was extremely easy to sign up to and then use. I think just for eye-strain purposes it’s probably better suited to a tablet device rather than my in-a-dire-need-of-an-upgrade 6s iPhone but still, I can definitely see why this could replace the ritual mad dash to the airport newsagent.
After a look around, there seems to titles to suit all tastes. Top women’s titles include OK!, Hello!, Closer, Heat, Vanity Fair, Psychologies and Women’s Health magazine and men’s favourites include Autocar, T3, Stuff, What Car and Time magazine and as Readly lets you read on five devices at once, you can actually alternate between reading about how to start up a business to a bit of light relief in the form of celebrity gossip. If you have children they can be checking out all the latest Beano stories or learning with Horrible Histories at the same time – so entertainment for all the family.
On my recent trip away to Bath in Avon and Somerset I perused the pages of the Psychologies magazine over breakfast and learnt how to cut narcissists out of my life as I sipped on my soy latte and scoffed my gluten-free cake – not only was I entertained for the hour I’m pretty sure my well being was going to thank me for it in the future too!
Another great feature was the availability of offline reading. For example, if you want to properly shut down without wi-fi by the pool, you can download up to 500 magazines before the holiday and read them in the offline mode wherever you may be. And of course, I loved that you can also read all your favourite titles without trees having to be cut down or any waste being produced – so you get to read and be entertained in the most eco-friendly way possible. Yep, I’m pretty certain my Readly app subscription is here to stay!
I may be biased as Scandinavia is my spiritual home but many great things come out of this refined and innovative part of the world, including Readly. The Readly app was launched in Sweden in March 2013 and now has offices in the UK, USA and Germany and is the world’s leading digital platform for reading magazines online. The easy to sign up for service gives customers unlimited, “all-you-can-read” access to hundreds of national and international magazines in one app for just £7.99 per month. Ultra-fast, easy-to-use and convenient – each subscriber can access the inventory on up to 5 devices across the major operating systems -the service has an increasing range of functions, including advanced zoom, bookmark, search and sharing tools.
This post is brought to you in partnership with Readly but all my opinions are my own.